Ford India to hold second edition of midnight sale

Ford India will hold the second edition of its midnight sale on the fifth of December. Ford will keep its dealerships open from 8 am to midnight and will offer large discounts on the various models that it sells. 

The concept of this sale is to essentially push up numbers during what has been considered a relatively slow month for the industry as well as to clear the end-of-the year stocks.  The Figo, which is currently the Blue Oval's best-selling model in the country, is being offered with a discount of Rs 25,000 while the Fiesta sedan has been given an Rs 72,000 discount. The Classic is being offered with a savings of Rs 34,000 while the Ford Endavour has the highest saving at Rs 81,000.   

The sale will also include reduced prices on insurance, finance schemes and other freebies like accessories both inside and outside the car. The first Ford midnight sale was held on May 13 of this year.