Ford Celebrates 100,000 Figo Sales with Pan-India Drive

To celebrate the sale of 100,000 wholesale units of Figo, Ford has embarked on a road show, Ford Figo ‘Bharat Yatra’, to 1,000 cities across India – giving customers and fans a first hand look at the popular hatch.

“We are proud to have attracted 100,000 Figo customers in just 15 months. Through our 100-day road show, the Ford Figo ‘Bharat Yatra’, we will introduce the vehicle to even more Indian drivers, enabling  them to see, first hand, what the buzz is all about,” said Nigel Wark, executive director, Marketing, Sales and Service, Ford India.

The innovative Ford Figo ‘Bharat Yatra’ road show kicked off in Kolkata on June 29, and will continue through the states of West Bengal, Assam, Orissa, Chattisgarh, Bihar, Jharkhand and Maharashtra. Beginning next week, another two convoys will depart from Pune and Bangalore. The three Figo convoys will visit 1,000 Indian towns, covering 18 Indian states, over the next 100 days.

The route for the Ford Figo 'Bharat Yatra' has been meticulously crafted to ensure that the car not only goes to Tier I and II cities, such as Pune and Asansol, but also to more remote towns such as Gadchiroli, Hinganhat and Korba.