Ford Figo Review vs Swift / Ritz

Exterior

Looks are always subjective, so I will not brag much about it.. but to give you a brief looks slowly get over you.. my initial impression of figo on road was wtf.. but then saw it in showroom and felt OK about it.. and post every look its exterior just grew on me.. I felt its d prettiest vehicle on road.. so observe closely, this is an amazing vehicle..

vs - Swift / Ritz

Initially when swift came into market people were raising eyebrows about it.. some liked it and others just hated it.. same goes for ritz as well. either you will like or you will not.. but there's nothing like that with figo. you wont find many admirers on road nor will anyone detest this vehicle for its exterior.. its something which will go well with anyone and everyone.. unlike swift / ritz.. (fyi i already own swift vxi!!)

Interior (Features, Space & Comfort)

This is the place where figo scores really-2 high over its maruti competitors or even premium hatchbacks should feel shameful from this..

Features wise it is wonderfully functional car which swift / ritz too are ok.. but when it comes to packing a punch figo score high.. be it bluetooth connectivity, auto central lock @ 7kmph, seat height adjustment or joystick like OVRM adjustment...

Space for the passenger in figo is better of that swift for sure (being owning one). and post my test drive of ritz, space in figo seems light years ahead of ritz...

You dont feel if you are driving on indian road when in figo as it utterly disregards any bad roads which are a lot in gurgaon.. while in swift / ritz you are also comfortable but these cars do make you aware of any bad roads.. but figo takes it on with you thinking over, if you are on same roads only!!

Engine Performance, Fuel Economy and Gearbox

Havnt driven much. but at around 100 Ks performance and gearbox look amazing. ws drriving swift earlier so benchmark was high but did not feel much of a difference.... I will update on fuel economy after driving 1000+ ks... OK I will give it here, that only on performance wise (pickup and acceleration) swift / ritz score a bit higher on figo.. this wont hav ne impact in city driving but on highways if you are agains swift / ritz starting at same point.. thn they might move ahead by a couple of seconds due to high pickup / accelerations.. but don worry dat can always be neutralized by top speeds!! where there isnt much difference.. and you will feel more confident in figo at higher speeds due to aerodynamics and low stance than in other two cars.. so you may not start favourite but will surely win the race!! :) also fyi.. figo has 1.4 duratorq engine while swift / ritz have 1.3 engines only...

Ride Quality & Handling

I was not aware but now I know for sure there is a difference in ride quality of indian / japanese and us / eurapeon vehicles. indian / japanese cars are made to address "many" objectives due to customer mind set, but us / european cars primary objective is "customer" and you can feel dat in figo.. handling and ride quality is amazing. though on handling swift / rits also are amazing but on ride quality figo certainly scores notches high over the two.. sit in a figo and then in swift / ritz on the same bad road and you will clearly feel d difference...

Final Words

Guys looking for a good VFM "diesel" car go for this.. sit inside it.. drive it. feel it and you will know the difference...

Areas of improvement  

dealership as expected needs to improve for ford vis-a-vis maruti.. no doubt about dat.. but then there's counter to dat. if you not gonna use this service much (10000 / 1 year), so for having great 364 days, I am ready to make relative sacrifice of 1 day.. also figo being 80% made in india, parts are not gonna cost more than that of maruti..and in actual comparison that I did, overall after sales service cost of ford figo is coming lesser than that of maruti..

 

Space, comfort, music system, handling, dual tone horn, programmable controls - key, wiper,auto-lockrear power windows (although i rarely open windows!!), dealership experience