STD varient car is Whthout AC and Price 4.23 Lacs on Road.

It's a very good looking, suv car in this price. But its amazing to know that its STD variant has not AC feature in such Indian climate and Price on road is 4.23 lacs. Even Alto 800 has AC . Is this not a reason to down falls sell of Maruti? The minimum feature should be added only good looking is sufficient needful features should also have to make a complete car.