ERTIGA - Maruti-Suzuki's MUV for MUV buyers on a budget.

Maruti-Suzuki’s beautifully compact, spacious, comfortable, state-of-the-art 7-seater MUV, the ERTIGA, with flexible second and third row seats and fuel efficient petrol and diesel engines, is a dream come true for thousands of families mainly for one significant reason, the ERTIGA’s  affordable price. By launching the ERTIGA, Maruti-Suzuki has given vivid shape to the aspirations and needs of the majority of potential car buyers looking to upgrade to an MUV, by producing an MUV design of exceptional  brilliance, and crowning their magnificent creation with what only Maruti-Suzuki could be trusted to do: offer it at an affordable “Budget Price”. Suddenly, with the launch of the ERTIGA, an MUV is no longer the status symbol of the rich and super rich to show off their wealth. Maruti-Suzuki's ERTIGA, has brought a first class 7 seater MUV within reach of the vast majority of car buyers of reasonable means who wished to upgrade from a Saloon or Hatchback to an MUV, but were unable to do so only because of budget constraints.

Now the door is wide open for all these lucky families to make their dream come true by buying the ERTIGA.  At a time when all other MUV and SUV manufacturers were busy pampering the tastes of the rich and super rich, Maruti-Suzuki has come up with the ERTIGA. Now all such car buyers can put their money on a brand new Maruti-Suzuki ERTIGA having the latest technology, instead of going for an ancient, second hand Qualis, Tavera or Scorpio.

Like a true leader, Maruti-Suzuki has skilfully identified and zeroed in on the niche market of not-so-well-off MUV buyers with a small budget, a market all other MUV or SUV manufacturers had ignored up till now. The ERTIGA has seized  the initiative by leading the charge into this virgin niche market Maruti-Suzuki was the first to discover. Now we can expect a slew of imitations and look-alikes of the ERTIGA from Maruti-Suzuki’s rivals to follow the leader, for all they are worth!

Affordable Price, Flexible Seating, Fuel Effecient Engines & Compact Size.None. But the "introductory prices" should not go up.