I purchased creative with ira pack. Better than Nissan magnite, which is in the same segment, with lower quality, higher price and less features. Punch also has excellent breaking and a great naturally aspirated engine. The Harman speakers can put the cars a segment above to shame. Build quality is like a TANK. Same goes for fit and finish, which is great. Tata has the best service centers in Haryana, up and Maharashtra, you can choose any service center near you for servicing. Staff is always available, had a great experience from buying the car, to delivery and service. The ira pack gives you vehicle tracking, service booking, locking and unlocking the car, controlling the horn and lights, geo fencing, etc. None other car offers these features under 9 lakhs.