Look Beyond Rs.12 Lakhs Plus Tag vs peers in 1 Million Plus Area

 

Exterior Like "Kidney" Grill of BMW or 4 Circles of Audi, Tata cars are also having distinct Front Grill similar in all Tata Cars (except Nano & Safari). So, its immature to call ARIA a grown up Indica. Its 13 years and 2 segments ahead of the car (Indica) that laid foundation for mass Diesel cars market in India.

 

Interior (Features, Space & Comfort) Tata should launch a ARIA model, with No 3rd row at all. No one complains of CRV, Nissan etc. SUVs with no 3rd row. Afraid of Multinationals.??

Just get into Toyota Fortunner, Ford Endevour etc. then into ARIA. Take data of Captiva also..Length. Width cabin space (i.e. height of vehicle less ground clearance), wheel base. You get the max in ARIA. Even in 50 Lakh plus SUVs you wont get bedroom like space.

 

Engine Performance, Fuel Economy and Gearbox Just check out on carwale.com yourself, what figures speak of ARIA vis a vis ccompetition,

http://www.carwale.com/research/comparecars/compareSpecs.aspx?car1=1972&car2=1598&car3=1295&car4=1609

 

Ride Quality & Handling Longer wheelbase, wider body, lesser height makes driving more comfortable and better handling. basic law of Physics.

 

Final Words The biggest mistake is done by Tata Motors Marketing is, in allowing ARIA to get compared to Innova. Innove is more comparable to XYLO, SUMO Grande, Tavera etc. (or popular Taxi segment) Similarly, Scorpio comparison with Safari is more meaningful. So every one is talking of High price of ARIA, whereas the features & gizmos in ARIA are top class, soon market will realize its VFM vs Endevour, Fortuneer, Captiva, CRV etc.

 

Areas of improvement Launch strip down version of ARIA, with 4X2, remove 3rd row...get price below 1 Million, for mass market.

 

Its best pick in above 1 Million CatagoryTata should have sub 10 Lakh (lesser featured) version for masses