1. Superb buying experience from dealer AHER 2. Family car; good security features, good pickup, excellent mileage etc. 3. Excellent look especially for Grey Magma color, broad seating, power window, door lock features, excellent AMT features, good engine performance etc. 4. Low maintenance like in all Swift Cars 5. Family compact hatchback car. Need to reduce cost and add features of ZXI to compete with Tata latest models like Nexa, Tiago etc.