1.) Though going for an dedicated off-roader at this price point may not sound like an good idea from an India customer perspective but I assure you that owning something legendary like this 2021 Jeep Rubicon (Made In India) feels much worthy than what you pay. Feel of owning it alone makes you redeem it's worth.
Owing to its worldwide familiarity, the name "JEEP" in itself is an emotion related to outdoors spirit. Given there is no probability of Jeep meeting the same fate(for flagship offerings) as Harley Davidson in India (as they are manufacturing and designing specifically considering the philosophy of sustainability and higher utility for Indian customers) that too makes it more tempting to own a Jeep Wrangler Rubicon to pay homage for manufacturer of one of the ultimate off-roader in the world.
On-road price is around 65 lakhs, that's 12 - 13 Lakhs less for (made in India model)
2.) Rubicon got American DNA that alone speaks for it's testing and refinements. With 268 bhp, 400 Nm torque. All terrain tyres there would hardly be any trail in India where it may need to break a sweat.
3.) It's not just about design, the overall build quality and design philosophy makes it click.
4.) Truth to be told, owing a Rubicon is an expensive affair.
With right knowledge and some experience maintenance and servicing might be more affordable.