Value for money. I am not sure if any other car can compete with what i10 offers in this price range. Superb interior, solid body, smooth driving, very little noise while driving.
I already had an Xcent for 3 years, and while buying a hatchback, couldn't think of any other car.
Also, i just remembered, those speakers - what sound quality! (y)
I also have a con to mention: reverse gear isn't smooth. It's a problem with my Xcent too!