Now 30 per cent extra with the Force Trax

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Today, any company can sell a chocolate bar because it is something that no one will say no to. But if a chocolatier wants to see an increase in the demand of the bar, most connoisseurs will agree that throwing in a 25-30 per cent extra chocolate always adds to the delight of a chocoholic. This, my dear friends, is the idea behind the 'x' per cent extra or 'x' amount free that is seen in the marketing strategies these days.

Now look at this Force Trax with 30 per cent extra of what you get and who says only the Chinese loves long wheelbase vehicles?

I am not saying Force seems to be applying this analogy, but the long wheelbase, extra doors and windows create the most convincing impression that there is a lot extra room for the car that you will buy. From the moment it was discovered by carmakers, a limousine was a privileged version, reserved exclusively for the elite - mainly for comfort, luxury and then for a host of entertainment purposes. On the contrary, Force has thought about the villagers and not-so-privileged people in small towns and developed the long-wheel-base Trax for the rural market.

The Trax seen testing here comes with a number of seats and seating combinations that will increase the number of people that can be accommodated (from the bada hai toh behatar hai line of thought). And, knowing the people in India being able to maximise the usage of what they are being given, we wouldn't be surprised if Force promotes this product as "Aapke aur aapke pariwaar ke pariwaar ke liye, Force ki nayi Trax."

Image Courtesy: ACI