CarWale
    AD

    New Honda Civic Type R ad plays the Jekyll and Hyde card

    Authors Image

    Fleme Varkey

    4,457 Views

    Content

    When a tagline reading ‘Experience the other Side’ stares you in the face, there is a certain curiosity that is aroused in the viewer. Honda, with its ad for the Civic Type R concept entices us to do just that with a double-sided story. 

    Be prepared for some interesting camera tricks and some innovative advertising from the Japanese carmaker. The ad begins with a dad waiting to pick his kids outside school in the Honda Civic and a few moments into it, the viewer is asked to press the “R” key. Do so, and see the change. 

    This is a brilliant concept of making two ads into the one. After pressing the key, the viewer gets a different view, while the earlier shots were of the day, here the scenes change to night, highlighting the mysterious and intriguing quality of the Type R concept. What further helps the case is that the man is driving a seductive looking red Honda Civic Type R. The thrill of a nighttime chase further catches our attention and the speeding Civic Type R makes a great impression .

    We won’t go into the details lest it becomes a spoiler for you but we would advise you to watch the ad thrice if you want to truly enjoy the experience – once without pressing the R key, once keeping the R key pressed right from the beginning and once by alternating between the two scenarios. 

    The ad ends up having a beautiful story line that focuses on the car through and through. It also highlights the fact that the Civic Type R is two cars in one with each shot dwelling on the different capabilities of the vrooming machine. 

    Unfortunately, this car is not headed to the Indian market but we can always wish that we see it here. 

     

    Featured Cars

    • Popular
    • JUST LAUNCHED
    • Upcoming
    Maruti Suzuki Dzire
    Maruti Dzire
    Rs. 6.79 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Mahindra Be 6
    Mahindra Be 6
    Rs. 18.90 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Tata Curvv
    Tata Curvv
    Rs. 9.99 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Tata Punch
    Tata Punch
    Rs. 6.13 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Skoda Kylaq
    Skoda Kylaq
    Rs. 7.89 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Hyundai Creta
    Hyundai Creta
    Rs. 11.00 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Maruti Suzuki Fronx
    Maruti Fronx
    Rs. 7.51 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Mahindra XUV 3XO
    Mahindra XUV 3XO
    Rs. 7.79 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Toyota Camry
    Toyota Camry
    Rs. 48.00 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    JUST LAUNCHED
    11th DEC
    Honda Amaze
    Honda Amaze
    Rs. 8.04 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    JUST LAUNCHED
    4th DEC
    Audi Q7
    Audi Q7
    Rs. 88.66 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Mahindra XEV 9e
    Mahindra XEV 9e
    Rs. 21.90 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Mahindra Be 6
    Mahindra Be 6
    Rs. 18.90 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    BMW M5
    BMW M5
    Rs. 1.99 Croreonwards
    Avg. Ex-Showroom price
    Show price in my city
    Mercedes-Benz AMG C 63 S E Performance
    Mercedes-Benz AMG C 63 S E Performance
    Rs. 1.95 Croreonwards
    Avg. Ex-Showroom price
    Show price in my city
    Maruti Suzuki Dzire
    Maruti Dzire
    Rs. 6.79 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Mercedes-Benz G-Class with EQ Power
    Mercedes-Benz G-Class with EQ Power

    Rs. 3.04 - 5.00 CroreEstimated Price

    9th Jan 2025Unveil Date

    Get Launch Alert on WhatsApp

    BMW New X3
    BMW New X3

    Rs. 65.00 - 70.00 LakhEstimated Price

    Jan 2025 (Tentative)Expected Launch

    Get Launch Alert on WhatsApp

    MG Cyberster
    MG Cyberster

    Rs. 60.00 - 70.00 LakhEstimated Price

    8th Jan 2025Unveil Date

    Get Launch Alert on WhatsApp

    Tata Harrier EV
    Tata Harrier EV

    Rs. 24.00 - 28.00 LakhEstimated Price

    15th Jan 2025Unveil Date

    Get Launch Alert on WhatsApp

    Maruti Suzuki e Vitara
    Maruti e Vitara

    Rs. 20.00 - 25.00 LakhEstimated Price

    15th Jan 2025Unveil Date

    Get Launch Alert on WhatsApp

    Tata Sierra EV
    Tata Sierra EV

    Rs. 25.00 - 30.00 LakhEstimated Price

    16th Jan 2025Unveil Date

    Get Launch Alert on WhatsApp

    MG Mifa 9
    MG Mifa 9

    Rs. 1.00 - 1.10 CroreEstimated Price

    15th Jan 2025Unveil Date

    Get Launch Alert on WhatsApp

    Hyundai Creta EV
    Hyundai Creta EV

    Rs. 22.00 - 26.00 LakhEstimated Price

    Jan 2025 (Tentative)Expected Launch

    Get Launch Alert on WhatsApp

    • Home
    • Pit Stop
    • New Honda Civic Type R ad plays the Jekyll and Hyde card