Hyundai UK has just shown us all a new way to buy a new car

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Buying a new car can be a pretty tedious affair with everything involved right from getting caught up in brochures and colour charts to paying the signing amount to the dealer. It makes sense for carmakers, then, to utilise the latest in technology to make life easier for new car buyers. 

Hyundai UK, for one, has made an effort to introduce an innovative approach to car buying for the kind of buyers who are comfortable with making purchases online. The carmaker, in fact, has just unveiled the world’s first digital automotive retail experience.

This new online initiative allows visitors to research, test-drive, part-exchange their old car and purchase a new Hyundai – with cash or various finance packages –all at the touch of a button. Accessed via www.rockar.com, potential new car buyers can make their purchase from their home or office using a computer or a smartphone.

While traditional car dealerships will always have a vital role to play when it comes to new car buying experience, this online option promises customers with another choice to fit around their busy lives. Now, given the general conscience among Indian buyers to get an actual feel of a vehicle in person before making their desired purchase, we are not sure if digital retail experience of this sort will bode well here in the Indian market.