BMW launches it new lifestyle collection

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I am a BMW fan and I own a Japanese hatchback and there is a high possibility that I may own a BMW car in the future. But for now  I can definitely own their newly launched clothing merchandise available online and at select dealerships. 

The Bavarian carmaker like its contemporaries has been selling their merchandise for quite some time. 

There is demand for such products in the market, and apart from BMW there are many carmakers like Lamborghini, Ferrari, Porsche and others selling merchandise in the market.

BMW has launched - four different lines of merchandise - BMW Collection, BMW M Collection, BMW Kids Collection and BMW Miniatures to choose from. One can choose from a ride-on car for their kids to scale models, jackets, sneakers, caps and key rings among other options to own that logo. 

Is this profitable for carmakers like BMW, we don’t know but it is surely a way to keep owners and fans happy.