Going somewhere? Wear your helmet first.

We keep seeing all types of ads which say 'wear a helmet'. We even know that helmets can be life savers but many chose to ignore this accessory. There are 130 million bikes in the country and daily 90 accidents take place resulting in the death of the riders. 

 

This statistics can be changed for the better. What if your bike won’t start until you wear a helmet? Difficult to believe? There are some who can make that happen.

 

Ogilvy (Advertising Agency), Bangalore Traffic Police and Castrol together came up with a unique idea to make sure you wear a helmet next time your go for a ride. With the help of engineering they came up with a helmet which acts like a key. The bike won’t start until you wear a helmet!