Mercedes-Benz India introduced Star Lease, a self leasing option for its complete range of cars that are available in India. 'Star Lease' will be provided through Daimler Financial Services India which is a subsidiary of Daimler Financial Services AG that was launched in July 2011 under the Mercedes Benz Financial branding. This leasing option will be available in all Mercedes-Benz dealerships across the country with immediate effect.
Mr. Debashis Mitra, Director, Sales & Marketing, Mercedes-Benz India commented “Like many other firsts, Mercedes-Benz first brings to India a financial product which can change the way consumers purchase a car, ”Consumers shall now have an option to drive away a Mercedes-Benz without any initial investment & just pay affordable rentals which shall cover all insurance & maintenance costs for 3 years."
The customer will benefit from a better cost control as leasing would be a lower fixed EMI as compared to the financing of the vehicle. The vehicle would not feature as a part of the customer’s asset and hence would accrue tax benefits. The ownership of the vehicle is risk free as the residual risk is taken care of by Mercedes-Benz India Pvt. Ltd. Through this flexibility the customer will be able to afford to change their Mercedes-Benz every two to five years, or even upgrade to a more impressive model that, until now, may have been beyond their budget.
