Volvo Car Corporation unveiled its all new C70 at the 2008 Auto expo. Present for the unveiling from Volvo cars were Gerry Keaney, Senior Vice President of Marketing, Sales and Customer Service, Volvo Car Corporation, Peter Cornelis, President, Volvo Car Overseas Corporation and Paul de Voijs, Managing Director, Volvo Car India.
Speaking at the expo, Gerry Keaney, said, “Volvo is an iconic brand with a passion for enjoying life as well as preserving life.Our commitment is to deliver cars built on our three core values- Safety, quality, environmental care coupled with modern Scandinavian design for our passengers, drivers and for everyone. For life.â€
The Volvo C70 is the second-generation convertible of C70 from Volvo Cars. A three-piece retractable hardtop transforms the Volvo C70 from coupe to convertible at the touch of a button.
“It’s the first time that Volvo is taking part in Auto Expo in India. We are glad that it is scheduled to happen this year, immediately after the launch of Volvo Cars in India. With the C70 we want to showcase a fantastic exciting product which may find its way to India,†Mr. Keaney further added.
Safety is integral to the success of Volvo Cars across the globe. Volvo Cars is the first car manufacturer to launch yet another innovative safety feature- Alcoguard, aimed at helping to reduce the number of road accidents caused by drink-driving. Alcoguard is a fully integrated in-car alcolock that utilises advanced fuel-cell technology, a solution that is both user-friendly and reliable.
Volvo Car India has already booked around 100 cars (a nearly equal ratio between S80 and XC90) since its launch in September 2007. It has also announced plans to expand the current dealership base by additional 7-9 volvo dealers over the year 2008. The expansion in dealerships will target cities such as Bangalore, Chennai, Cochin, Pune, Hyderabad, Jaipur and Kolkata. It’s existing dealerships; one each in Delhi, Mumbai and Chandigarh will be operational from February 2008.
Further expressing his views on C70 unveiling, Gerry Keaney, said, “Unveiling the C70 at the 2008 Auto Expo was a special experience for all of us. With C70, XC90 and S80, flagships of three completely different car types, we can show in a nutshell the Modern Scandinavian Design combined with our three core values.â€
C70- Launched at the Frankfurt motor show in September 2005, the objective behind the design of this car was to create two cars in one - without compromising on either. Its proportions and design were chosen to give the car a powerful profile. The all new Volvo C70 has been developed in close cooperation with Pininfarina of Italy. The interior is inspired by Scandinavian product design with the emphasis on uncluttered surfaces, honest materials and good function. With 14 colour options, the C70 is available in 3 petrol (2.4/ 2.4i/ T5) and 2 diesel (2.0/ D5) engine variants across the world. The Volvo C70 T5 is the top model and it features a turbocharged engine mated to either a five-speed automatic transmission or six-speed manual gearbox.
Some of the awards won by C70 globally are: Play Car of the year (2007) by cars.com and Most Secure in convertible category (2006) by British Insurance Car security awards.
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