Volkswagen initiated the 'Innovations for Everyone' campaign in September 2010. It is aimed at identifying the potential of relevant innovations that could lead to technological or scientific breakthroughs to help improve quality of life.
In the quest to discover India’s most innovative and creative ideas in the field of technology, reengineering, and environment, Volkswagen received a participation of more than 5000 individuals. This was conducted with the association of the National Geographic Channel.
The grand finale showcased the three winning innovations each of who were monetarily awarded for their efforts by Volkswagen. The final winning innovation which was decided by public voting was also awarded, the Vento, Volkswagen’s latest premium entry level sedan.
Speaking on this occasion, Mr. Lutz Kothe, Head of Marketing & PR, Volkswagen Passenger Cars, Volkswagen Group Sales said: "Innovation is one of our key brand pillars and with this campaign our attempt was to bring the brand closer to the people of India. We wanted them to think free, give their ideas and thoughts an identity and move towards a world of modernization and we are delighted with the response that we have received with this very first campaign. We look forward to continue this campaign in future."
