Volkswagen has been felicitated by AIMIA for outstanding Customer & Brand Loyalty at the 5th Loyalty Awards 2012. The award validates company’s commitment to achieve exemplary customer gratification for active response and actions.
The award is one of most coveted award for Customer & Brand Loyalty in the automobile sector. Volkswagen represented the award in the four wheeler category and was pitted against country’s leading automobile manufacturers.
Volkswagen introduced customer focused marketing initiatives like Prospect Dialogue Program (PDP) and Customer Dialogue Program (CDP) to increase customer engagement to reiterate brand commitment. Prospect Dialogue Program (PDP) included Lead processing activity - a 10-minute call back facility to customers in an effort to reach out to their needs.
Commenting on this achievement Mr. Lutz Kothe, Head of Marketing & PR, Volkswagen Group Sales India Pvt. Ltd. said “At Volkswagen we believe in not only meeting but exceeding customer expectations in terms of their experience from our cars and services. The campaigns initiated were designed to bring Volkswagen closer to its consumers. This award is an acknowledgement of our efforts to achieve the best in customer satisfaction.”
The Loyalty awards by AIMIA are the outcome of a combination of consumer research undertaken across 5 major cities of India aided by nominations received from various organizations.
