Volkswagen India has launched it’s ‘Post it’ advertising campaign for the festive season, and targeting those planning to buy a Polo or a Vento. As a part of the campaign VW will hold a lucky draw and select two lucky people who will drive away with the Polo or a Vento for free.
Those booking the new Polo or the Vento across the country during the month of November 2012 will be eligible for participating in the contest. These customers will have to answer three questions at the time of booking and the right answers will then be processed for a lucky draw. The results of the draw will be announced in December and two lucky winners will drive away with free Polo or a Vento.
The campaign commences with a Post it neatly placed on the front page of a leading newspaper across India – reiterating the unique and unforgettable Diwali offering on the Polo and the Vento. Similar Post its will also be pasted at bus shelters, inside air conditioned buses, parked cars in major parking lots and on movie tickets.