Toyota’s Innova becomes the highest revenue generating product in India

Toyota Innova has always been a strong player in the MPV segment. As per reports, the Innova from Toyota reported a total turnover of $2.4 billion in 2016, thereby making it the highest revenue generating product for any automobile manufacturer in the country. Additionally, the Fortuner has also been a considerable contributor with turnover of $500 million in 2016.

The Innova as well as the Fortuner from Toyota were launched with a fresh facelift last year. Reports indicate that about 47 per cent of new Innova Crysta buyers have owned an Innova in the past. The numbers are certainly impressive with the diesel ban and demonetisation in the background. Moreover, the Japanese automaker has earned a strong position of itself in the utility vehicle segment in the country. Together Innova and Fortuner have sold a total of 81,000 units in 2016.

Under the hood, the new Innova Crysta is available in two engine options 2.4-litre GD, VNT Intercooler and a 2.8-litre GD. The smaller engine comes mated to a five-speed manual gearbox and generates about 147bhp of power and 343Nm of torque, while the bigger 2.8-litre engine gets a six-speed automatic transmission that generates 174.5bhp and 360Nm of torque.