CarWale
    AD

    Toyota to launch its international safety campaign in India

    Authors Image

    Sagar Bhanushali

    7,978 Views
    Toyota to launch its international safety campaign in India

    Japanese auto giant Toyota is on a mission to raise greater awareness towards road safety. The brand, in fact, has announced that it will launch its international safety campaign in India. With a tagline of 'Be Safety Leaders', the campaign will be launched in November in order to advocate the importance of wearing a seatbelt.

    This time around Toyota is putting more emphasis on countering the public's prevailing mindset on the usage of seatbelts. Now as we know, there are still many motorists who fail to belt up when driving. Through this campaign, Toyota is hoping to reinforce that seatbelts complement airbags and increase their effectiveness by 15 times. What's more, seatbelts reduce the risk of fatal injuries by up to 50 per cent for front seat passengers and 75 per cent for rear seat passengers.

    Toyota kicked off this campaign in 2014, at a time when there were high traffic accident fatality rates and low safety awareness that were becoming prominent issues in a South-east Asian region that was undergoing rapid motorisation. In the first year Toyota aimed for greater seatbelt usage and with this 2016 initiative, the brand is gunning for more awareness towards this crucial safety feature.

    Commenting on the campaign during its launch, Hiroyuki Fukui, President of Toyota Asia Pacific said, "Traffic safety is Toyota's top priority. We believe in contributing to achieving a society with zero traffic accident fatalities. Through our regional safety campaign we urge drivers and passengers to belt up to keep themselves and their families safe."

    Related News

    Preview: 2018 Los Angeles Motor Show

    Preview: 2018 Los Angeles Motor Show

    By Bilal Ahmed Firfiray

    26 Nov 2018

    New-gen Toyota Camry spotted testing in India

    New-gen Toyota Camry spotted testing in India

    By Bilal Ahmed Firfiray

    26 Oct 2018

    Popular News

    Recent News

    Toyota Camry [2015-2019] Gallery

    Featured Cars

    • SEDANS
    • JUST LAUNCHED
    • Upcoming
    Hyundai Verna
    Hyundai Verna
    Rs. 11.00 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Skoda Slavia
    Skoda Slavia
    Rs. 10.69 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Volkswagen Virtus
    Volkswagen Virtus
    Rs. 11.56 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Honda City
    Honda City
    Rs. 11.86 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    BMW 7 Series
    BMW 7 Series
    Rs. 1.82 Croreonwards
    Avg. Ex-Showroom price
    Show price in my city
    BMW 3 Series Gran Limousine
    BMW 3 Series Gran Limousine
    Rs. 60.60 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Mercedes-Benz A-Class Limousine
    Mercedes-Benz A-Class Limousine
    Rs. 46.05 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    BMW M340i
    BMW M340i
    Rs. 72.90 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Skoda Kylaq
    Skoda Kylaq
    Rs. 7.89 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    JUST LAUNCHED
    6th NOV
    Mercedes-Benz AMG G-Class
    Mercedes-Benz AMG G-Class
    Rs. 3.60 Croreonwards
    Avg. Ex-Showroom price
    Show price in my city
    JUST LAUNCHED
    22nd OCT
    Volvo EX40
    Volvo EX40
    Rs. 56.10 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Mercedes-Benz E-Class
    Mercedes-Benz E-Class
    Rs. 78.50 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    BYD eMax 7
    BYD eMax 7
    Rs. 26.90 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Nissan Magnite
    Nissan Magnite
    Rs. 6.00 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Kia Carnival
    Kia Carnival
    Rs. 63.90 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Kia EV9
    Kia EV9
    Rs. 1.30 Croreonwards
    Avg. Ex-Showroom price
    Show price in my city
    Maruti Suzuki Dzire 2024
    LAUNCHING SOON
    Nov 2024
    Maruti Dzire 2024

    Rs. 7.00 - 10.00 LakhEstimated Price

    11th Nov 2024Expected Launch

    Get Launch Alert on WhatsApp

    Mercedes-Benz AMG C 63 S E-Performance
    LAUNCHING SOON
    Nov 2024
    Mercedes-Benz AMG C 63 S E-Performance

    Rs. 2.00 - 2.10 CroreEstimated Price

    12th Nov 2024Expected Launch

    Get Launch Alert on WhatsApp

    Mahindra BE 6e
    Mahindra BE 6e

    Rs. 17.00 - 21.00 LakhEstimated Price

    26th Nov 2024Unveil Date

    Get Launch Alert on WhatsApp

    Mahindra XEV 9e
    Mahindra XEV 9e

    Rs. 50.00 - 52.00 LakhEstimated Price

    26th Nov 2024Expected Launch

    Get Launch Alert on WhatsApp

    Audi Q6 e-tron
    Audi Q6 e-tron

    Rs. 1.00 - 1.10 CroreEstimated Price

    Dec 2024 (Tentative)Expected Launch

    Get Launch Alert on WhatsApp

    Mercedes-Benz G-Class with EQ Power
    Mercedes-Benz G-Class with EQ Power

    Rs. 3.04 - 5.00 CroreEstimated Price

    Dec 2024 (Tentative)Expected Launch

    Get Launch Alert on WhatsApp

    Honda New Amaze
    Honda New Amaze

    Rs. 7.50 - 10.00 LakhEstimated Price

    Dec 2024 (Tentative)Expected Launch

    Get Launch Alert on WhatsApp

    Mahindra XUV.e8
    Mahindra XUV.e8

    Rs. 21.00 - 30.00 LakhEstimated Price

    Dec 2024 (Tentative)Expected Launch

    Get Launch Alert on WhatsApp

    AD
    • toyota-cars
    • other brands
    Toyota Urban Cruiser Hyryder
    Toyota Urban Cruiser Hyryder
    Rs. 11.14 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Toyota Urban Cruiser Taisor
    Toyota Urban Cruiser Taisor
    Rs. 7.74 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Toyota Innova Crysta
    Toyota Innova Crysta
    Rs. 19.99 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city

    Toyota Camry [2015-2019] Price in India

    CityOn-Road Prices
    MumbaiRs. 36.18 Lakh
    BangaloreRs. 38.07 Lakh
    DelhiRs. 34.28 Lakh
    PuneRs. 35.93 Lakh
    HyderabadRs. 35.75 Lakh
    AhmedabadRs. 33.11 Lakh
    ChennaiRs. 36.00 Lakh
    KolkataRs. 33.04 Lakh
    ChandigarhRs. 33.47 Lakh

    Popular Videos

    Mail Image
    Sign up for our Newsletter
    Get all the latest updates from the automobile universe
    • Home
    • News
    • Toyota to launch its international safety campaign in India