Toyota Kirloskar Motor announced – two-time Oscar award winner and musical genius – A R Rahman as its official brand ambassador for the Toyota Etios. The much-awaited Etios will be launched in December this year, and Rahman as the brand ambassador will endorse the products through various marketing campaigns of the company.
About roping in the music maestro as the face of the Etios campaign, Mr. Hiroshi Nakagawa, Managing Director, TKM, said, "We are extremely happy to sign on Mr. Rahman as the brand ambassador for the Etios. There is a very strong connect between the product and its brand ambassador, with both being, ‘Global’, ‘Innovative’, ‘Reliable’, and a ‘Class-above Quality’."
Speaking about his relationship with Toyota, A.R. Rahman added saying, "I believe real quality is created when skill meets dedication, when insight meets inspiration, when passion meets perfection. This is why I am happy to be associated with Toyota. The same values drive Toyota in whatever they do. Together, we aim to delight India!"
