Tata has launched a special edition of the Zest compact sedan to commemorate its first anniversary. Based on the XMS trim, the petrol and diesel variants of the anniversary edition are priced at Rs 5.89 lakh and Rs 6.94 lakh (ex-showroom Delhi) respectively.
The anniversary edition gets 10 extra features over the standard XMS variants and will be available through the select Tata showrooms till October 2015. The extra features in the special edition include new exterior colour, new wheel covers, piano black ORVMs, anniversary badging on the seats, body graphics, badging on C-plliar, rear windshield curtain with remote, front lower bumper painted in body colour, bottle holder on floor console and scuff plates with illumination.
The Zest anniversary addition costs Rs 15,000 extra over the standard variant and offers accessories worth Rs 31,000. Tata has introduced a new body colour, vocal white, with this variant.
According to Mr. Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, “We are delighted to announce that Zest from Tata Motors, which is the Company’s first brand new product under its HORIZONEXT strategy, has completed one year in the industry. On this occasion, we would like to extend our gratitude to our customers for trusting the brand. Designed and developed with state of the art features, Zest has changed the face of Tata Motors and has successfully exemplified the Company’s focus on best-in-class product and service experiences. With the special edition we celebrate its 1st anniversary with our customers and hope to see the brand evolve as a winner in its class in the years to come.”
