The Tata Tiago is a very important car for the Indian manufacturer. After a big gap between 2009-14 Tata's only offerings were the Zest and Bolt, which barely registered in the minds of the public, but with the Tiago, both with design and pricing, they managed to get the sales charts moving. Since its launch earlier in April, this year, the car has seen an overwhelming response from the Indian audience, amounting to a milestone of 50,000 bookings. In fact, the waiting period of the Tiago has gone up to four months for some of its variants.
The president of the Tata Motors’ passenger vehicle business unit, Mayank Pareek has been quoted in an interview as saying, "Ever since, month after month, the Tiago’s sales are continuously increasing, we just have more than 50,000 bookings. Every month, the number we are touching is around 5,000 and the waiting period on particular variants is more than four months. We are seeing a different set of customers interested in Tiago. Young executives and young families are coming to buy the Tiago. The word-of-mouth is very big and the main trigger factor for people buying the Tiago is its design.”
The Tiago is powered by two engine options, a 1.2-litre Revotron petrol engine making 84bhp and 114Nm or a 1.05-litre Revotorq turbocharged diesel churning out 69bhp and 140Nm. Both the engines are mated to a five-speed manual transmission. There is a speculation of an AMT variant for Tiago is in the works. It also offers the driver two choices of drive modes, City and Eco.
The Tata Tiago petrol variant ranges between Rs 3.43 lakh and Rs 5.16 lakh and the diesel at very competitive Rs 4.22 lakh and Rs 6.0 lakh (ex-showroom Mumbai). This amount undercuts it by almost Rs 50,000-60,000 compared to its rivals Maruti Suzuki Celerio, Chevrolet Beat, and Hyundai i10 Grand ensuring that a large chunk of buyers fall into Tata's kitty.
