Tata records a domestic sales growth of 14 per cent in July

-    Tata sold 51,896 units last month compared to 42,775 units over the previous year.

-    The overall cumulative growth in the period of April-July 2018 was an impressive 51 per cent.

-    Export stood at 4,971 units compared to 3,441 units in July 2017.

Tata Motors has managed to maintain a positive growth in the month of July despite monsoon and the recent transport strike. The passenger vehicle segment registered a growth of 14 per cent selling 17,079 units last month. The overall domestic sales (including passenger and commercial vehicles) in July was 51,896 units compared to 42,775 units in the same month last year.

The export witnessed a growth of 44 per cent. The company exported 4,971 units in July 2018 compared to 3,441 units in the same month last year. The cumulative sales in the period of April-July this year was an impressive 216,475 units, compared to 142,916 units over the previous year; thus registering a growth of 51 per cent. The PV division sales in India for the same period was 70,016 units, a growth of 41 per cent compared to 49,791 units for the same period in the last year. 

Despite the growth, Tata Motors says they will maintain cautious optimism in the market and will continue to focus on its Turnaround 2.0 journey. They will continue to pay attention to their three objectives – ‘Win Decisively in CV’, ‘Win Sustainably in PV’ and embed the turnaround culture within the organisation.

The Mumbai based carmaker announced the name of their new H5X SUV last month. Christened as the Harrier, the new premium product from Tata will hit the market in the first quarter of 2019. It will use the new OMEGA (Optimal Modular Efficient Global Advanced) platform and will be the first car to carry the new Impact 2.0 design philosophy. Under the hood will be Fiat sourced 2.0-litre diesel engine.

Tata Motors also has announced a hike in prices for its entire range of cars effective from August 2018. The price hike ranges from 2 to 2.2 per cent as a result of the continued rise in input costs. This hike is in addition to the 3 per cent price hike done in April.