Tata Passenger Electric Mobility has unveiled two EV-exclusive retail stores under its TATA.ev brand identity in Kochi, Kerala. These premium retail stores are centrally located in the Edappally and Kalamassery area.
In an official statement, the automaker said as electric vehicle adoption grows in the country, consumer buying behaviour is also undergoing maturity and evolution. An EV customer now expects the brand to offer a unique experience through the purchase journey, from the product to its ownership cycle. This ask from the consumer is addressed by a new consumer-facing brand identity that strengthens the commitment to a future of mobility powered by the values of community, technology, and sustainability. As the physical representation of these values, the TATA.ev stores recognize the very different expectations of EV buyers. The in-store experience has been designed to offer information, advice, and guidance in a friendly environment. From new retail roles to passionate individuals immersed in the essence of the brand, TATA.ev’s home of electric has been designed to be warm, welcoming, friendly, and fun.
According to Shailesh Chandra, Managing Director, Tata Passenger Electric Mobility Ltd., and Tata Motors Passenger Vehicles Ltd., “As the leading market for electric mobility in the country with 5.6% EV penetration, the people of Kerala have led the way in adopting future-facing technologies, making it a clear choice for us to inaugurate our next set of premium Tata.ev stores in the state.”
