Sri Lanka has become the first international market for the Tata Nano. The introduction of the Tata Nano in international markets comes on the Golden Jubilee of Tata Motors’ international business which too began with Sri Lanka in 1961 in association with Diesel & Motor Engineering PLC (DIMO), the company’s distributor.
In the 50th year of its presence in Sri Lanka and partnership with DIMO, Tata Motors is also introducing in the country five new commercial vehicles – Tata Divo luxury coaches and semi low-floor air-conditioned Tata Marcopolo buses for passenger transportation and, for cargo movement, the Tata Prima 4928 tractor-trailor, Tata 1618 truck and the Tata Super Ace, a high-end variant from the Tata Ace family. Tata Motors is already the market leader in commercial vehicles in Sri Lanka.
Speaking on the introduction of the Tata Nano in Sri Lanka, Mr. Carl-Peter Forster, Managing Director and Group CEO of Tata Motors, said, “Tata Motors has already established a firm footprint in international markets. We will now scale up on this foundation, judiciously choosing appropriate geographies and addressing unmet consumer needs with our portfolio. The Tata Nano will play a major role in the next phase of growth of our international business.” In the last 50 years, Tata Motors has exported over 516,000 vehicles across the world from its portfolio of trucks, buses, passenger cars and utility vehicles. In 2010-11, the company exported 58,044 vehicles, the highest ever.
