CarWale
    AD

    Tata Motors to launch two new cars every year till 2020

    Authors Image

    Ranjan R. Bhat

    9,535 Views
    Tata Motors to launch two new cars every year till 2020

    Tata Motors has laid out a definitive plan under which it will launch two new cars every year till 2020, with the aim of revamping its product line-up in India. This was revealed by Mr. Girish Wagh, Sr. VP, programme planning and project management, Tata Motors at the launch event of their latest product, the Zest compact sedan. 

    Mr. Wagh said that the company will not just launch updated versions of its current products, but will also enter completely new segments. The company has a structured plan in place to bring in new products with existing as well as new platforms and phase out the outdated ones. As for this year, the Zest will now be followed by its hatchback version, the Bolt. 

    Tata Motors has been traditionally associated with rugged utility vehicles like the Sumo and Safari, though in the last few years, the market’s demand has moved on to more ‘softer’ vehicles. Mr. Wagh said that while they are developing products for this segment, they won’t let go of their ‘rugged’ image and are planning to make a comeback in this segment. At the 2014 Delhi Auto Expo earlier this year, the company had showcased the Nexon concept, which will form the base for the company’s first crossover. 

    The Nano has been a downer for the Tata Motors, though the company isn’t ready to give up on the car yet. Despite being a brilliant city car, the tagline of ‘cheapest car’ has done far more damage than good to the Nano. Mr. Wagh said that despite this, the company is working on changing the car’s image and by adding a host of new features they will position it as a ‘smart city car’. The Nano has already received power-steering and the company further plans to add the AMT gearbox and an openable hatch to its features list. 

    While Mr. Wagh refused to acknowledge the existence of the Kite hatchback, earlier reports have suggested that the company is planning to field its rival to the Ford Figo and the Maruti Suzuki Celerio in the second half of the next year.

    The Indigo CS was the pioneer of compact sub-four metre sedan segment in India, though the car failed to make a mark in the segment owing to the stiff competition from its rivals, the Honda Amaze and the Maruti Suzuki Swift Dzire. Tata, however, hopes to turn the tables with the new Zest as it has projected it as a completely new car, rather than a revised version of some old product. Going by the sheer amount of effort that the company has spent in engineering the product, there is no doubt that the Zest is indeed a giant leap for the company. 

    Besides improving their products’ exposure, the company has also worked on enhancing the quality of products as well as improving customers’ buying and after sales experience. The Zest will be offered with an annual maintenance contract of three years/45,000kms along with a free 24x7 roadside assistance service for three years. With this, Tata aims to improve its image in terms of maintenance and reliability, the two parameters which have been Tata's Achilles' heel. 

     

    Related News

    Popular News

    Recent News

    Featured Cars

    • COMPACT SEDANS
    • JUST LAUNCHED
    • Upcoming
    Honda Amaze
    Honda Amaze
    Rs. 7.23 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Hyundai Aura
    Hyundai Aura
    Rs. 6.49 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Maruti Suzuki Dzire
    Maruti Dzire
    Rs. 6.56 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Tata Tigor
    Tata Tigor
    Rs. 6.00 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Tata Tigor EV
    Tata Tigor EV
    Rs. 12.49 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Skoda Kylaq
    Skoda Kylaq
    Rs. 7.89 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    JUST LAUNCHED
    6th NOV
    Mercedes-Benz AMG G-Class
    Mercedes-Benz AMG G-Class
    Rs. 3.60 Croreonwards
    Avg. Ex-Showroom price
    Show price in my city
    JUST LAUNCHED
    22nd OCT
    Volvo EX40
    Volvo EX40
    Rs. 56.10 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Mercedes-Benz E-Class
    Mercedes-Benz E-Class
    Rs. 78.50 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    BYD eMax 7
    BYD eMax 7
    Rs. 26.90 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Nissan Magnite
    Nissan Magnite
    Rs. 6.00 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Kia Carnival
    Kia Carnival
    Rs. 63.90 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Kia EV9
    Kia EV9
    Rs. 1.30 Croreonwards
    Avg. Ex-Showroom price
    Show price in my city
    Maruti Suzuki Dzire 2024
    LAUNCHING SOON
    Nov 2024
    Maruti Dzire 2024

    Rs. 7.00 - 10.00 LakhEstimated Price

    11th Nov 2024Expected Launch

    Get Launch Alert on WhatsApp

    Mercedes-Benz AMG C 63 S E-Performance
    LAUNCHING SOON
    Nov 2024
    Mercedes-Benz AMG C 63 S E-Performance

    Rs. 2.00 - 2.10 CroreEstimated Price

    12th Nov 2024Expected Launch

    Get Launch Alert on WhatsApp

    Mahindra BE 6e
    Mahindra BE 6e

    Rs. 17.00 - 21.00 LakhEstimated Price

    26th Nov 2024Unveil Date

    Get Launch Alert on WhatsApp

    Mahindra XEV 9e
    Mahindra XEV 9e

    Rs. 50.00 - 52.00 LakhEstimated Price

    26th Nov 2024Expected Launch

    Get Launch Alert on WhatsApp

    Audi Q6 e-tron
    Audi Q6 e-tron

    Rs. 1.00 - 1.10 CroreEstimated Price

    Dec 2024 (Tentative)Expected Launch

    Get Launch Alert on WhatsApp

    Mercedes-Benz G-Class with EQ Power
    Mercedes-Benz G-Class with EQ Power

    Rs. 3.04 - 5.00 CroreEstimated Price

    Dec 2024 (Tentative)Expected Launch

    Get Launch Alert on WhatsApp

    Honda New Amaze
    Honda New Amaze

    Rs. 7.50 - 10.00 LakhEstimated Price

    Dec 2024 (Tentative)Expected Launch

    Get Launch Alert on WhatsApp

    Mahindra XUV.e8
    Mahindra XUV.e8

    Rs. 21.00 - 30.00 LakhEstimated Price

    Dec 2024 (Tentative)Expected Launch

    Get Launch Alert on WhatsApp

    AD
    • tata-cars
    • other brands
    Tata Curvv
    Tata Curvv
    Rs. 9.99 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Tata Nexon
    Tata Nexon
    Rs. 8.00 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city
    Tata Punch
    Tata Punch
    Rs. 6.13 Lakhonwards
    Avg. Ex-Showroom price
    Show price in my city

    Tata Zest Price in India

    CityOn-Road Prices
    MumbaiRs. 7.04 Lakh
    BangaloreRs. 7.05 Lakh
    DelhiRs. 6.55 Lakh
    PuneRs. 6.93 Lakh
    HyderabadRs. 6.86 Lakh
    AhmedabadRs. 6.48 Lakh
    ChennaiRs. 6.81 Lakh
    KolkataRs. 6.76 Lakh
    ChandigarhRs. 6.51 Lakh

    Popular Videos

    Mail Image
    Sign up for our Newsletter
    Get all the latest updates from the automobile universe
    • Home
    • News
    • Tata Motors to launch two new cars every year till 2020