Times are hard for Tata Motors as overall sales numbers of the Pune-based manufacturer fell by 34 per cent in April 2014, as compared to the same period last year. Tata managed to sell a total of 33,892 passenger and commercial vehicles, including exports, in the last month as opposed to 51,160 units it had managed in April 2013.
Tata’s passenger vehicles’ sales declined from 11,570 units in April 2013 to 7,441 in the last month, a degrowth of 36 per cent. Sales of the utility vehicles in the lineup- Sumo, Safari, Aria and Venture, fell by 33 per cent, while the sales figures of other passenger cars- Nano, Indica and Indigo were even worse hit, falling by 37 per cent. Exports are down by 10 per cent, while the commercial vehicles division also registered a degrowth of 36 per cent.
While the market hasn’t been kind to Tata for a while now, its daughter companies, Jaguar and Land Rover have been on a roll recently. Profits have been booming as British car makers continue to post record sales figures in several key markets around the world. Both the manufacturers have been aggressively expanding their lineup to cover a wider range of segment. For India, Tata has chalked out a new strategy to change its image and capture a greater share of the market, with the help of two new cars, the Zest and the Bolt.
