Despite having a long range of passenger cars in the Indian market, Tata Motors does not have an automatic transmission for any of their models. This is also going against the company, as most of their competitors now offer automatics, at least from C-Segment onwards. The company is planning to correct this in not so distant future. Instead of indigenously developing an auto gearbox, Tata Motors plans to import sub-assemblies of AT transmissions along with other components from China.
Importing transmission is a sensible decision, as investing in development makes no sense unless there are high volumes. The gearbox may be mated to petrol Vista and the Manza so compete with most others in the market. However it might be really profitable if the company manages to get Rs sub-10 lakh diesel automatic variants, which are still missing here. The diesel automatics will also bring Tata many private buyers, who prefer other brands mainly due to Tata’s taxi image.
Despite having a long range of passenger cars in the Indian market, Tata Motors does not have an automatic transmission for any of their models. This is also going against the company, as most of their competitors now offer automatics, at least from C-Segment onwards. The company is planning to correct this in not so distant future. Instead of indigenously developing an auto gearbox, Tata Motors plans to import sub-assemblies of AT transmissions along with other components from China.
Importing transmission is a sensible decision, as investing in development makes no sense unless there are high volumes. The gearbox may be mated to petrol Vista and the Manza so compete with most others in the market. However it might be really profitable if the company manages to get Rs sub-10 lakh diesel automatic variants, which are still missing here. The diesel automatics will also bring Tata many private buyers, who prefer other brands mainly due to Tata’s taxi image.