Tata Motors makes its way into Philippines with four models

Tata Motors has gained much success not only in India, but also overseas in several Asian, South American and African countries. The brand’s existing range has allowed it to magnify its presence in some of the most prominent car markets in terms of growth.  As a part of its strategy to expand the global presence of the brand, Tata Motors has announced its entry into the Philippines. The ASEAN region is a focus region for the brand, with presence in Thailand, Indonesia, Malaysia and Myanmar.    

Tata Motors has made it official that it will start off its business in Philippines with exports of the Manza, the Vista, the Indigo and the Indica. As for the commercial range, the brand will be exporting the Xenon, and the Ace.

Commenting on the occasion, Mr. Johnny Oommen, Head, International Business – Passenger Vehicles, Tata Motors, said, “We are delighted to announce our entry in this exciting market. We will enter with the Manza sedan, Vista hatch, Indigo sedan and Indica hatch. Going forward we plan to augment our offerings by including other products in our portfolio on a regular basis. We are very confident with our distribution partner and we believe that their extensive network along with our global expertise will bring into the Philippines market a range of exciting Tata vehicles. We hope our new range appeals to customers and builds trust in the brand, which is integral for us.”

The idea of tapping into more export markets does seem to work in favour of Tata Motors given that the company’ domestic sales have been rather disappointing for a long time now. Perhaps the launch of the upcoming Bolt and the Zest will help the brand gain some amount of the lost momentum in the market.