- All new cars will be delivered under the ‘Sanitised by Tata Motors’ initiative
- The dealerships have also taken steps to reduce physical contact during test drives
Tata Motors has launched a new initiative, christened ‘Sanitised by Tata Motors’. The initiative aims to deliver a fully sanitised new vehicle from the brand’s dealerships to customers. Specially designed labels confirming ‘Sanitised by Tata Motors’ will be pasted on the vehicle post sanitisation, and the vehicle will remain untouched by the dealership teams till it is delivered to the customer. The vehicle key will be handed over to the customer in a sanitised box, designed to avoid any direct contact of the dealer staff.
At all dealerships, discussions with customers are being undertaken virtually, using digital tools and any meetings, if necessary, are being conducted with prior appointments and post verification of all requirements. Documents for vehicle insurance and registration are being collected via mail or specially installed drop boxes and vehicle deliveries are being done only after all formalities are completed.
Test drives are being offered on-demand at the customer’s preferred location. As a practice, only one person drives the vehicle with a dealer staff member sitting in the rear seat to avoid any physical contact. Following every test drive, the vehicle is sanitised, a process that also includes replacing protective covers shielding the interiors of the vehicle that come in contact while driving.
Speaking about the initiative, Vivek Srivatsa, Head Marketing, Passenger Vehicle Business Unit (PVBU), Tata Motors, said, “At Tata Motors, safety is the top priority for us, our customers as well as our dealers at all times. Accordingly, we have taken utmost care at all dealerships and service centres to maintain requisite social distancing, minimise physical contact with the vehicles and enhance the levels of sanitisation and hygiene. With ‘The Sanitised by Tata Motors’ initiative, we are further instilling a sense of confidence in our customers, assuring them that they are always safe while engaging with Tata Motors. This will help customers conveniently access our ‘New Forever’ range of cars and SUVs.”
