Tata Motors has introduced a new brand called TAMO to address future mobility solutions. This new brand, introduced by the Indian automaker, will showcase its first product at this year’s Geneva Motor Show.
The brand is expected to spawn 7-8 models from two platform and these are expected to be across various body styles of which the company has highlighted that SUVs and hatchbacks will play a major role here. The company also says that it will aim to provide an open network where related start-ups and tech companies will get access to each other to develop future mobility solutions.
We believe that this Tata’s way forward to address modern driving developments like autonomous cars, self-driving vehicles, connected cars and fleet ownership. Much like how Maruti Suzuki has spawned Nexa as a separate premium brand, we believe that TAMO will be a way for Tata to push forward its image as a manufacturer of both budget vehicles as well as premium cars of non-conventional body styles like two-seater sportscars and two-door hot hatchbacks.
Commenting on the launch of the brand, Guenter Butschek, MD and CEO, Tata Motors, said, “The success of our transformation journey ‘FutuReady’ is measured by our vision and depends on our ability to deliver on our comprehensive strategies for our business units. Our game plan addresses six themes – topline improvement, cost management, structural improvements, customer centricity, new mobility solutions and organisational effectiveness. To secure our future in a rapidly changing environment, the advanced mobility solutions space is of utmost importance. The introduction of TAMO will help us to co-design India's automotive footprint by taking new technologies and mobility concepts as a new ecosystem to market.”
