Tata Motors celebrates 2 lakh sales milestone of Tiago

> Launched in April 2016, the Tiago was the first product under the popular ‘IMPACT Design’ philosophy

> Boasts of a number of class leading features, bold exterior stance

Tata Motors has announced that it has reached a milestone of selling two lakh units of its Tiago in the Indian market. 

The brand proudly admitted that the design philosophy behind the Tiago was a strong reason for it to win the hearts of its customers. The Tiago was conceived with inputs from the brand’s design studios located in Pune, UK and Italy. 

In just two years, the Tiago family has grown steadily and has witnessed the introduction of several variations. The year 2017 witnessed the introduction of not one, but two AMT variants - the XZA and the XTA. There was also a special festive edition - Tiago Wizz. After which, the year 2018 saw the introduction of the Tiago NRG (the Urban Toughroader), the Tiago JTP (a performance version), and a new top-of-the-line variant - the Tiago XZ+.

Mayank Pareek, President- Passenger Vehicles at Tata Motors, said, “The Tata Tiago is testimony to the strong connect we have established with our customers by offering best-in-class features at a great value proposition. The Tiago continues to be one of the few models in the hatchback segment that is still registering positive growth despite being in its third year of production. With 18 renowned accolades, the Tiago is the country’s most awarded compact hatchback. I would like to express my gratitude to all the customers who have contributed to this milestone. We are confident that the Tiago will continue to win the hearts of customers across India and thrive as a successful offering in the hatchback segment.”