CarWale
    AD

    Tata Motors betting big on Zest, Bolt; Spends Rs 50 crore on dealerships

    Authors Image

    Pratheek Kunder

    6,897 Views
    Tata Motors betting big on Zest, Bolt; Spends Rs 50 crore on dealerships

    After losing its market share to other car manufacturers over the last few years, Tata Motors is all set to make a comeback with its soon to be launched Zest sedan and the Bolt hatchback. The company has  planned many activities for these vehicles and its consumers and is also in the process of changing the brands perception of poor quality to upmarket.

    In order to achieve this image, Tata Motors will provide six years warranty – three years warranty will come with the car and the buyer has an option to extend it to three more years.  It has also launched a gaming application called “Tata Revotron Challenge”. It is also offering pre-launch test drives to people who are directly or indirectly responsible for sales – this includes dealers and financiers.  24x7 road side assistance will come free with these cars. Tata Motors hasn’t  stopped here. It has spent Rs 50 crore on showroom upgrades for around 250 dealerships across the country.  About 20 tablets have been provided to each dealer with the pre-loaded Tata Motors app that will visually explain the various features of the cars to the consumers.  All these changes have been incurred at a cost of Rs 30 lakh per dealership, of which a large chunk was paid by Tata Motors.

    Tata Motors is also helping its channel partners in enhancing their process. Special focus will be put on enhancing the HR practices at dealerships to improve the recruitment, training, rewards and retention process. This entire process is expected to get over by August – the same time when the deliveries of the Zest will begin.

    All we can say that these are some big and healthy changes made  by Tata Motors. It is trying very hard to change its perception of being the provider of  cheap quality products, which we believe was one of the majority reasons for its sales decrease. If everything falls in place, Maruti Suzuki, Hyundai and Honda may have a problem! 

    Related News

    Popular News

    Recent News

    Tata Zest Gallery

    Featured Cars

    • COMPACT SEDANS
    • JUST LAUNCHED
    • Upcoming
    Maruti Suzuki Dzire
    Maruti Dzire
    Rs. 7.56 Lakhonwards
    On-Road Price, Kunkavav
    Check On-Road Price
    JUST LAUNCHED
    11th NOV
    Honda Amaze
    Honda Amaze
    Rs. 8.00 Lakhonwards
    On-Road Price, Kunkavav
    Check On-Road Price
    Hyundai Aura
    Hyundai Aura
    Rs. 7.23 Lakhonwards
    On-Road Price, Kunkavav
    Check On-Road Price
    Tata Tigor
    Tata Tigor
    Rs. 6.70 Lakhonwards
    On-Road Price, Kunkavav
    Check On-Road Price
    Tata Tigor EV
    Tata Tigor EV
    Rs. 12.49 Lakhonwards
    Avg. Ex-Showroom price
    Check On-Road Price
    BMW M5
    BMW M5
    Rs. 2.17 Croreonwards
    On-Road Price, Kunkavav
    Check On-Road Price
    JUST LAUNCHED
    21st NOV
    Mercedes-Benz AMG C 63 S E Performance
    Mercedes-Benz AMG C 63 S E Performance
    Rs. 2.13 Croreonwards
    On-Road Price, Kunkavav
    Check On-Road Price
    JUST LAUNCHED
    12th NOV
    Maruti Suzuki Dzire
    Maruti Dzire
    Rs. 7.56 Lakhonwards
    On-Road Price, Kunkavav
    Check On-Road Price
    JUST LAUNCHED
    11th NOV
    Skoda Kylaq
    Skoda Kylaq
    Rs. 8.69 Lakhonwards
    On-Road Price, Kunkavav
    Check On-Road Price
    JUST LAUNCHED
    6th NOV
    Mercedes-Benz AMG G-Class
    Mercedes-Benz AMG G-Class
    Rs. 3.92 Croreonwards
    On-Road Price, Kunkavav
    Check On-Road Price
    Mercedes-Benz E-Class
    Mercedes-Benz E-Class
    Rs. 85.95 Lakhonwards
    On-Road Price, Kunkavav
    Check On-Road Price
    Volvo EX40
    Volvo EX40
    Rs. 62.67 Lakhonwards
    On-Road Price, Kunkavav
    Check On-Road Price
    BYD eMax 7
    BYD eMax 7
    Rs. 30.62 Lakhonwards
    On-Road Price, Kunkavav
    Check On-Road Price
    Audi Q7 facelift
    LAUNCHING SOON
    Nov 2024
    Audi Q7 facelift

    Rs. 89.00 - 98.00 LakhEstimated Price

    28th Nov 2024Expected Launch

    Get Launch Alert on WhatsApp

    Mahindra XEV 9e
    Mahindra XEV 9e

    Rs. 50.00 - 52.00 LakhEstimated Price

    26th Nov 2024Expected Launch

    Get Launch Alert on WhatsApp

    Mahindra BE 6e
    Mahindra BE 6e

    Rs. 17.00 - 21.00 LakhEstimated Price

    26th Nov 2024Unveil Date

    Get Launch Alert on WhatsApp

    Honda Amaze 2024
    LAUNCHING SOON
    Dec 2024
    Honda Amaze 2024

    Rs. 7.50 - 10.00 LakhEstimated Price

    4th Dec 2024Expected Launch

    Get Launch Alert on WhatsApp

    Toyota Camry 2024
    Toyota Camry 2024

    Rs. 45.00 - 55.00 LakhEstimated Price

    11th Dec 2024Expected Launch

    Get Launch Alert on WhatsApp

    BMW New X3
    BMW New X3

    Rs. 65.00 - 70.00 LakhEstimated Price

    Jan 2025 (Tentative)Expected Launch

    Get Launch Alert on WhatsApp

    Hyundai Creta EV
    Hyundai Creta EV

    Rs. 22.00 - 26.00 LakhEstimated Price

    Jan 2025 (Tentative)Expected Launch

    Get Launch Alert on WhatsApp

    Tata Punch facelift
    Tata Punch facelift

    Rs. 6.00 - 11.00 LakhEstimated Price

    Feb 2025 (Tentative)Expected Launch

    Get Launch Alert on WhatsApp

    AD
    • tata-cars
    • other brands
    Tata Curvv
    Tata Curvv
    Rs. 11.00 Lakhonwards
    On-Road Price, Kunkavav
    Tata Nexon
    Tata Nexon
    Rs. 8.87 Lakhonwards
    On-Road Price, Kunkavav
    Tata Punch
    Tata Punch
    Rs. 6.84 Lakhonwards
    On-Road Price, Kunkavav

    Tata Zest Price in cities near Kunkavav

    CityOn-Road Prices
    AmreliRs. 6.46 Lakh
    JunagadhRs. 6.48 Lakh

    Popular Videos

    Mail Image
    Sign up for our Newsletter
    Get all the latest updates from CarWale
    • Home
    • News
    • Tata Motors betting big on Zest, Bolt; Spends Rs 50 crore on dealerships