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    Tata looking at tier 1 and tier 2 cities for EV showroom growth

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    Desirazu Venkat

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    Tata looking at tier 1 and tier 2 cities for EV showroom growth
    • Dedicated service centres
    • Four new EV additions by 2025

    Tata is going big on expanding its EV showrooms and has said that it will have covered most tier 1 and tier 2 cities by the end of next year. The country currently has 8 tier 1 and 97 tier 2 cities. A majority of EV demand currently comes from these locations and it makes sense that Tata would focus its attention here before testing the waters in smaller cities.

    As a part of the expansion, Tata will also introduce dedicated service centres for its EV range. This is expected to allow a lot of the new showrooms to become 3S centres right from the get-go.

    The automaker recently opened its first two dedicated EV showrooms in Gurugram on 21 December. These showrooms have a completely different design and layout than the ICE showrooms. Tata has also said that it will have a different criterion for selecting manpower for these showrooms and will operate 100 per cent paper-free. It currently has the Nexon EV, Tiago EV and Tigor EV in its line-up. This will be joined by the Curvv EV, Punch EV, Sierra EV and the Harrier/Safari EV in 2024-2025.

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