Tata Motors has announced a contest named ‘Zest for Stardom’ showing their association with IIFA. The company believes that through this contest, Tata Motors and IIFA have brought their superstars- the Zest and Ranveer Singh, respectively, together to provide a single platform for customer engagement. In this way they will also enable deserving fans to perform with the Bollywood star on the IIFA stage at Tampa Bay, USA.
The ‘Zest for Stardom’ contest starts today. One can participate in the contest by recording their one minute dance performance on Ranveer Singh’s songs and send it at connect@tatamotors.com. The videos will be shortlisted and the top ten videos will be announced on March 6.
These shortlisted videos can be seen by viewers and voted for in the gallery of the ZEST for Stardom Facebook application. The video with the highest number of votes will win. This contest will give fans of Indian Cinema the once-in-a-lifetime opportunity, to shake a leg with their stars and live their dream on the IIFA stage. Apart from this, many other prizes will be given out by the company to participants and the voting audience as well.
Ankush Arora, Senior Vice President, Passenger Vehicles, Tata Motors said, “Our partnership with IIFA offers us a unique way to fulfill our promise to bring the best customer experiences, as we create new platforms and launch new initiatives that allow our customers to engage with our next-generation stars. We at Tata Motors are proud to announce the ‘ZEST for Stardom’ Contest’, which will provide a platform for deserving fans to perform on the IIFA stage. We promise to bring many more such exciting best-in-class offerings and hope to receive customer support in our journey to the podium finish".
