-Ssangyong unveils new vision to become the “Most Innovative and Respected Korean Automotive Company”
-Automaker sets goals to sell 160,000 vehicles with revenues of four trillion Won by 2013 and 300,000 vehicles posting revenues of seven trillion Won by 2016
-Ssangyong to launch five facelift models by 2013 and four completely new models by 2016
-Ssangyong to enhance business performance through cost re-engineering and harnessing synergy with Mahindra
Ssangyong Motor Co. held the Ssangyong Motor New Vision Declaration Ceremony 2011 on Sept. 20, 2011 at Yi-Choong Culture Center in Pyeongtaek City. Chairman Dr. Pawan Goenka and CEO Lee Yoo-il unveiled Ssangyong’s new vision, core values and five year business strategy in the presence of about 3,300 executives and employees.
Ssangyong’s new vision is to become the “Most Innovative and Respected Korean Automotive Company.” The new vision embodies the company’s effort to provide differentiated products and services resulting in high customer satisfaction. For achieving its new vision, Ssangyong established its mid- to long-term business goals for 2013 as “Promise 2013”, under which it aims to sell 160,000 vehicles recording revenues of four trillion Won by 2013. The Company also announced “Aspiration 2016,” by which it plans to sell 300,000 vehicles recording revenues of seven trillion Won by 2016.
To accomplish these goals, the company will focus on six strategy pillars:
1. Develop competitive products
2. Increase global market share and sales
3. Attain cost leadership
4. Develop next generation technologies
5. Maximize synergy with the Mahindra group and
6. Strengthen organisational capabilities
To that end, Ssangyong will launch five facelift models by 2013 and four completely new models by 2016. Furthermore, the automaker will develop and launch electric vehicles. This product plan with new more fuel efficient, low CO2 power trains and EVs shall result in the Company fulfilling its responsibility to provide more environment friendly products.
According to the Company’s Chairman, Dr. Pawan Goenka, “Today we have taken a giant step in the march towards reclaiming Ssangyong’s rightful place as a key player in the global automotive community.”
