Skoda Auto India officially opened the doors to its first ever boutique showroom, Arshia Motors in Connaught Place, New Delhi. This exclusive showroom was inaugurated by Mr. Ashutosh Dixit, Sr. General Manager, Sales & Network Development, ŠkodaAuto India. Located at Outer Circle, Connaught Place, New Delhi, and spread across an area of 1200 sq ft, this is Skoda’s first boutique showroom.
Speaking at the inauguration, Mr. Dixit said, “The opening of the first Skoda Boutique showroom by Arshia Motors heralds the beginning of experiential automotive retail in India. We will target to open 10 boutique showrooms in 5 tier I cities across India by the end of December 2010.â€
Representing the future of automotive retail experience, the boutique showrooms will provide a platform for sneak previews of our upcoming models and Å koda fans no longer have to wait for the Auto Shows to see some of the latest cars from Å koda. The boutique showrooms will have state-of-the-art touch points which encompass the entire range of mobility solutions for the customer such as test drives, purchase deals, product information, service bookings, merchandise items, auto accessories, insurance policies, finance schemes, customer concerns etc. These outlets will also cater as an automobile education centre for children, students & enthusiasts through interactive gatherings and brand events.
