Skoda Auto announces the commencement of its first online Booking Engine initiative for the Rapid today, following the launch of the much awaited C segment sedan in India recently. Recognizing the growing need of an online presence, ŠKODA launched this service to ensure all their customers can book the Rapid at their convenience. One of the unique offerings of this engine is that customers can not only book the Rapid online, but track their bookings as well, which will make the process significantly transparent.
With the start of Online Booking Engine, the ŠKODA Rapid is just a click away from its potential customers. Customers can log on to www.ŠKODA-auto.co.in and follow the instructions given under the online booking tab.
Mr. Thomas Kuehl, Board Member and Director Sales and Marketing, Škoda Auto India said, “We have introduced the online booking engine with the launch of the Rapid and have already received a huge response. Even though the e-commerce business in India is still at nascent stage, we expect the mode to strengthen in coming years. This is aimed towards creating more transparency in the business. With online booking one person can avail 24X 7 booking facility at place and time convenient to him or her.”
Digital media has seen a revolution in last 1 year. According to the recent trend, customers prefer to go online and register their intent to purchase. Considering the recent trend, ŠKODA has set its act right in the digital space. Customers are exploring additional options to book their cars online.
Skoda receives about 400 bookings a month through the online space for all their models. ŠKODA had received 18 bookings for the Rapid within one hour of the commencement of the Online Booking Engine. ŠKODA Auto is also focusing to set supply chain, dealer demand, expectations and customer demand in place through the online booking engine.
