After announcing its intention to make an independent foray in the Indian market, we will soon be able to see Renault launching its cars into the Indian car market. Mr. Marc Nassif, MD of Renault India said, "Since April this year, we have moved very fast in getting our product plans in place. We are ahead of plan on selecting and appointing dealers and are on track to meet the challenging targets that we have set for ourselves in India and to ensure that we live up to the brand promise that Renault will bring to its Indian customers."
Renault has already finalised the different agencies that will handle the entire range of creative, media and PR activities for its foray in the Indian market. Renault strengthens its Sales & Marketing team, by introducing Mr. Len Curran, as Vice President Sales & Marketing Renault India and member of the Management Committee for Renault India.
Renault will be launching the Fluence, a luxury sedan and the Koleos, a 4x4 Crossover by mid-2011. Renault has also made its intentions of launching three more cars by mid-2013 and this will include a small hatchback. The sales & after-market service of its cars will be handled by exclusive Renault branded dealerships, with the initial dealerships being operational by mid-2011 in Tier-I cities.
