Renault-Nissan to end badge engineering in India

The Renault-Nissan alliance has announced that it will stop badge engineering in the Indian market once the Duster based Nissan Terrano is launched sometime in the latter half of this year. The alliance has so far launched the Nissan Micra based Renault Pulse and the Nissan Sunny based Renault Scala. 

A report from Livemint suggests that the company took the step to badge engineer vehicles in a bid to launch the brand in a quicker yet much cheaper manner. The companies have not achieved the results they wanted and are now likely to introduce their own line up of vehicles across various body styles. 

We had earlier reported that both companies will continue to share their facilities by virtue of being global partners via the CMF platform sharing architecture in the interest of keeping economies of scale.  This also means that the Chennai plant will now be used at optimum capacity as it will be producing models from three manufacturers; Nissan, Renault and Datsun. 

Source: Livemint