Renault aims for 5 per cent market share in India by 2020

Renault has announced that it is aiming for a five per cent market share in India at the end of its ‘Drive to Future’ strategic plan in 2022. It aims to achieve this through expansion of its model range,  push in digital initiatives and an increase, both in the number of dealerships as well as the services they offer.

The expansion of model range will be achieved by adding three new models to the Kwid family. It’s the most successful car that Renault has ever sold in India and now looks set to be the base for future development. It is based on the CMF-A platform and will see the spawning of a B-segment compact SUV, compact MPV and an electric vehicle. There had been talks of a compact sedan on the Kwid but for now, the move looks to be on hold as SUVs have taken precedence over sedans.

At the other end of the spectrum, Renault is also expected to introduce two vehicle above the soon-to-be-launched Captur SUV. We believe that they will be the Megane sedan and the latest generation Koleos SUV.

On a global scale, the automaker is also aiming to reduce its total platforms to four which in turn will keep costs under control. This will obviously be implemented in India where the CMF-A and the Dacia-derived B0 platform are in use.