Proton plans to sell its product in the developing Indian car market. The Malaysian manufacturer believes the Indian car market has a huge potential and a great opportunity for them.
The South-East Asian company has been in talks with Mahindra & Mahindra and Argentum Motors to enter the Indian auto industry. In a company performance review, the company stated, “On this note, we will be launching new programmes regionally, specifically in ASEAN, China, India and the Middle East... Proton will leave no stone unturned in our vision to strengthen our brand equity within the local and regional arena.â€