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    Porsche’s global sales for 2013 see a growth of 15 per cent

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    Ninad Ambre

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    Porsche’s global sales for 2013 see a growth of 15 per cent

    Porsche delivered more than 1,62,000 cars to their customers. It is for the first time in the history of the car manufacturer that so many vehicles were sold. This has resulted in a hike of 15 per cent in their 2013’s sales in comparison to the sales figures of 2012.

    Porsche sold 42,323 new cars in the US, making it the largest market for its products. This shows a 20.8 per cent incline in the figures for last year as compared to 2012. In the domestic counterpart of the carmaker,  Germany, 20,638 cars were delivered to the buyers. Looking at the sales numbers in China, there is a growth of 20 per cent with 37,425 vehicles sold.

    The Porsche 911 added to the sales all over as 30,000 of these iconic sports cars were sold. More than 84,000 units of the Porsche Cayenne were sold in 2013. Demand in the mid-engine sports car segment also showed a strong increase as 25,500 Boxsters were delivered. This model range includes the new Cayman model.

    Bernhard Maier, member of the Executive Board Sales and marketing at Dr. Ing. h.c. F. Porsche AG, said, “Thanks to our strong product campaign and the extension of our business model, we have been able to further enhance the appeal of our brand on a global scale, as demonstrated by the 1,62,145 deliveries we made in 2013. We are looking ahead to the coming months with optimism and are anticipating new growth with the Porsche Macan and 911 Targa models.”

     

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