Porsche has begun teaser campaigns for its four-door model, the Panamera. Starting on September 15, the Panamera Online Magazine will offer a wide range of information about the latest addition to the Porsche lineup.
The Panamera online magazine will include videos of disguised prototypes on test drives. This will be accompanied by a mailing campaign directly addressing potential customers. The next step, in October, is an advertising campaign with full-page ads in leading news and business magazines, again offering a sneak preview of Porsche’s latest model. A hybrid Panamera is also on the cards, as can be seen in the image.
