Photo gallery: All-new Toyota Prius at Frankfurt Motor Show

The Toyota Prius, which is the world’s best-selling hybrid vehicle, is now in its fourth generation and the latest model has marked its arrival at the 2015 Frankfurt Motor Show. Like the previous model, the Prius has managed to garner a lot of interest thanks to its controversial design.

While the front-end looks like a typical modern Toyota with sharp creases and a whole lot of angular design cues, it’s the love-or-hate appearance of the rear-end that’s got everybody’s attention.

The massive rear screen and the vertically stacked taillights with the neverending LED strip add a lot of drama to the rear-end of the new Prius. 

Based on Toyota's new TNGA platform, the all-new Prius is better equipped, quicker and expectedly, more efficient than the previous model with Toyota claiming a 10 per cent improvement in fuel efficiency.

As for the dimensions, the new Prius is 60mm longer, 15mm wider and 20mm lower than the old Prius. Toyota is even claiming a 60 per cent more rigid chassis compared to the old model.

The all-new Prius will go on sale in Japan first by the end of this year, followed by USA and Europe sometime next year.