Nissan will give television viewers an experience into the unchartered terrains of India through its new adventure reality show X-treme Trail on National Geographic. The 6 part series, premiering on November 5, for the very first time, will be telecasted simultaneously on National Geographic Channel, Fox Traveller, Star World and Channel V.
The reality show will showcase the art and science of off-roading through the journey of the 8 contestants on the show. From the selection and training, and driving on the dunes of Rajasthan, the dense jungles of Rajaji National Park to the trans-Himalayan ranges in Himachal and Ladakh, the chosen contenders will show their mettle on the road in the SUV from Nissan - The X-trail. The final winners will get a chance to pay homage to the Indian Army warrior as their final drive takes them to the highest battle field on earth, Siachen Glacier.
On the occasion of the series launch, Nissan unveiled the new X-treme Trail limited edition of Nissan X-Trail which commemorates the drivable feat achieved in India by Nissan SUVs. Priced at INR 2,278,928 LE-Grade (ex-showroom, Mumbai), the SUV has added 10 new features such as Touch Screen Navigation System, Rear Spoiler, X-treme Trail Decal, Door Visor Set etc. all adding to the comfort and ease of off-roading on Indian terrains.
X-treme Trail will premiere on Saturday, 5th November at 8 pm on National Geographic Channel, Fox Traveller, Star World and Channel V. The series is being extensively promoted through a 360 degree marketing campaign including outdoor advertising, print and radio.
