Nissan is pulling all stops to gain presence in the Indian market. The company recently introduced a 'Student Brand Manager' program wherein students from B-schools across the country (Delhi, Mumbai, Bangalore and Chennai) and those who have completed first of their course to showcase their business acumen, people skills and creative thinking ability as part of this innovative strategy.
The selected student brand managers will play the pivotal role of bringing brand Nissan closer to their community and to the general public. After undergoing training, they will work closely with the company officials to work on a variety of initiatives - like maybe setting up an auto-club or test-drive days at their respective Universities.
Commenting on this idea, Kiminobu Tokuyama, managing director, Nissan Motor India Private Ltd (NMIPL) said, “It is a unique and first-of-its-kind initiative in India. Globally, at Nissan, we have always created opportunities for shaping bright young minds and have engaged them in initiatives catering to their discerning needs. The students are always full of unconventional ideas and unrestrictive in their thoughts. We believe that the Nissan Student Brand Manager Program is an ideal platform for these students to put these skills to test in the Corporate World and play an integral role in building the Nissan brand.â€
Referring to the encouraging response for this program, Abhijeet Pandit, vice president (Operations), Hover Automotive India (HAI) said, “This unique initiative invites students to push their skills to the fifth gear and take the Student Brand Manager Challenge at full throttle. We are on the lookout for young individuals with loads of energy, passion, adrenalin and leadership skills. The idea of this program is to fuel the creativity among the students and promote Nissan in the best possible way.â€
The students who meet the eligibility criteria (should have completed first year of course) can participate in this innovative program by undertaking a small project outlined by the company.
The entries received will be judged on parameters of depth and clarity of thinking, rationale, quality of execution, written skills and innovative thinking and 20 students will be short-listed in each city for the interview stage. The interviews will be conducted at a central location within the city.
